Mom2Mom

PRODUCT DESIGN FOR DONATION SECOND HAND CLOTHES & TOYS APP

 

BY GEOGRAPHICAL LOCATION

INTENDED FOR MOTHERS

The project was created during my UX studies at “OnCourse”

PROJECT OVERVIEW

Our children's needs are changing rapidly. Receiving or donating second-hand items helps lower the cost of living, reduces environmentally harmful production, cleans objects that no longer serve our child, and makes us feel that we have done something good.

When an environment is focused on collaboration, community members naturally feel a part of something bigger than themselves.

SUMMARY

Mom2Mom is an app designed to help connect moms who want to donate their children's unused clothing and toys or receive a donation, around their area based on their location.

In a simple and easy way. 

RESEARCH

I started the research with understanding the context, who the target audience, age, culture, technological level, complexity, etc. 

Did some competitor research to see other similar products offer. I thought about some product use cases, came to conclusions and wrote the important notes.

FINDING THE PROBLEM

While doing research, I realised that there are not many apps that help you donate unused baby and child items based on your location. 

Another problem I had in mind, was how to motivate and encourage mothers to donate items of their children who are no longer in use.

GOAL 

My goal was to enable moms easily and effectively make a donation of items based on their location. While giving an end to end support during the process - by simple steps.

By that - create a collaborative community of mothers, with similar worldview in the

same living area.

SOLUTION

- Encourage contributions by accumulating points for each donation you contribute.

  mom2mom user's points will be converted into purchases.

- Give more value to mothers by custom content such as articles, blogs, child development etc.

USER FLOW

SKETCHES & WIREFRAMES

DESIGN SOLUTIONS

About me

Hi,

I'm Shimrit Dunayer, Digital Art Director

with 10 years of experience.

i have been working for some of the leading Advertising agencies in Israel, mostly doing creative digital campaigns for wide range of clients. 

I’m passionate for art, design and animation with close attention to fine details.

Since 2013 i’m self-employed doing projects of design, advertising, branding, interface design, motion design and more…

 

Education

2007 Interactive Communications Engineering Degree - Kineeret college

2012 Motion Graphics & VFX - JCS the class

2020 UX Course 

Professional
 

Experience

 

2013 freelance Digital Art Director

2012-2013 barazani levy

Digital Art Director

2011-2012 avraham advertising & marketing

Digital Art Director

2011 fogel oglivy

Interactive Designer

2009-2011 tbwa/yehoshua

Interactive Designer

Contact
 

Shimrit.Dunayer@gmail.com

054-2867553

© 2019 by Shimrit Dunayer